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MBA Study Trip

МВА 2010 Study Trip

MBA 2010: Малайзия и Сингапур

Групата МВА студенти, която бе на учебно пътуване в Малайзия и Сингапур, се завърна в София след серия от срещи и интересна културна програма (виж Галерия Куала Лумпур, Галерия Путраджая, Галерия Сингапур). Основните акценти в академичната програма бяха върху Blue Ocean Strategy.

 

Нови книги

 

  Mondy R., & Mondy J. (2012). Human Resource Management (12th edition). Pearson Education Limited
     
  Robbins, S., Coulter M. (2012). Management (11th edition). Pearson Education Limited
     
  Barney J., Hesterly, W. (2012). Strategic Management and Competitive Advantage (4th edition). Pearson Education, Inc.
     
 

Wheelen, T., Hunger, J. (2012). Concepts in Strategic Management and Business Policy toward Global Sustainability (13th edition). Pearson Education, Inc.

     
  Gomez-Mejia, L., Balkin, D., Cardy, R. (2012). Managing Human Resources (7th edition). Pearson Education
     
 
Hubbard, R. & O'Brien, A. (2012) Money, Banking and the Financial Systems. Pearson
     
 
Wood, F. (2012). Business Accounting 1 (12th ed.). Pearson Education Limited
     
 
Melville, A. (2012). Taxation Finance Act 2011 (17th ed.). FT/Prentice Hall
     
 
Parkin, M., Powell, M. & Mathews, K. (2012). Economics (8th ed.). Pearson Education Limited
     
 
Hull, J. C. (2012). Options, Futures, And Other Derivatives (8th ed.). Pearson Education Limited.
     
 
Hooley, G., Piercy, N. & Nicoulaud, B. (2012) Marketing Strategy and Competitive Positioning. (5th ed) FT/Prentice Hall
     
 
Robbins, S. & Jugde, T. (2012) Essentials of Organisational behavior. (11th ed.) Pearson
     
 
George, J. & Jones, G. (2012) Understanding and Managing Organisational Behaviour. (6th ed.) Pearson
     
 
    Moffett, M., Stonehill, A. & Eiteman, D. (2012) Fundamentals of Multinational Finance. (4th ed.) Pearson
 
 
 
Kotler, P. & Armstrong, G. (2012) Principles of Marketing. (14th ed.) Pearson
 
 
 
Clow, K. & Baack, D. (2012) Integrated Advertising, Promotion, and Marketing Communications. (5th ed.) Pearson
 
 
 
Elliott, B. & Elliott, J. (2012) Financial Accounting and Reporting. (15th ed.) FT/Prentice Hall
 
 
 
Burns, A. & Bush, R. (2012) Basic Marketing Research: Using Microsoft Excel Data Analysis. (3rd ed.) Pearson
 
 
 
McKee, A. (2012) Management: A Focus on Leaders. Pearson
     
  Solomon, M. (2011). Consumer Behavior. Buying, Having, and Being (9th edition). Pearson Education
     
  Mullins, L.(2011). Essentials of Organizational Behaviour (3th edition). Pearson Education
     
  Johnson, G., Whittington, R., Scholes, K. (2011). Exploring strategy (9th edition). Pearson Education
 
 
 
     Davies, T. & Crawford, I. (2011) Business Accounting and Finance. FT/Prentice Hall
 
 
 
Choi, F. & Meek, G. (2011) International Accounting. (7th ed.) Pearson
     
 
Baines, P., Fill, C. & Page, K. (2011). Marketing (2nd ed.). Oxford University Press
     
 
Wetherly, P. & Otter, D. (2011). The Business Environment (2nd ed.). Oxford University Press
     
 
Branine, M. (2011). Managing Across Cultures. Concepts, Policies and Practicies. SAGE Publications Inc
     
 
Nairns, J. (2011). Employment Law Statutes 2010 – 2011. Routledge
     
 
Storey, J., Ed. (2011). Leadership in Organizations. Current Issues and Key Trends (2nd ed.). Routledge
     
 
Minkov, M. (2011) Cultural Differences in a Globalizing World. Emerald
     
 
Buckley, A. (2011) Finanial Crisis: causes, context and consequences. FT/ Prentice Hall
     
 
MacIntyre, E. (2011) essentials of Business Law. 3rd ed. Longman
     
 
Riches, S. & Allen, V. (2011) Keenan and Riches' Business Law. 10th ed. Pearson
     
 
Egan, J. (2011) Relationship Marketing: exploring relational strategies in marketing. FT/Prentice Hall
     
 
Sloman, J. & Jones, E. (2011) Economics and the Business Environment. 3rd ed. Prentice Hall
     
 
Daft, R. (2011) Leadership. (5th ed.) South-Western Cengage Lerning
     
 
Bidgoli, H. (2011) Management Information Systems. Course Technology
     
 
Thompson, J. & Martin, F. (2011) Strategic management: awareness & change. (6th ed.) South-Western Cengage Lerning
     
 
Ireland, R., Hoskisson, R. & Hitt, M. (2011) The management of Strategy: Concepts and Cases. (9th ed.) South-Western Cengage Lerning
     
 
Berk, J. & DeMarzo, P. (2011) Corporate Finance. (2nd ed.) Perason
     
 
Riddell, T., Shackelford, J., Schneider, G. & Stamos, S. (2011) Economics: a tool for critically understanding society. (9th. ed.) Addison wesley
     
 
Keegan, W. & Green, M. (2011) Global Marketing: Global edition. (6th ed.) Perason
     
 
Wood, N. (2011) Marketing in Virtual Worlds. Pearson
     
 
Armstrong, G. & Kotler, P. (2011) Marketing: an introduction. (10th ed.) Pearson
     
 
Fox, V. (2010) Marketing in the Age of Google: Your online strategy is your business strategy. Wiley
     
 
French, R. (2010) Cross-Cultural management in Work Organisations. (2nd ed) CIPD
 
 
 
Crane, A. & Matten, D. (2010) Business Ethics. (3rd ed.) Oxford University Press
 
 
 
Malhotra, N. (2010) Marketing Research: an applied orientation. (6th ed.) Pearson
 
 
 
    James, S. & Nobes, C. (2010) The Economics of Taxation. (10th ed.) EP Fiscal Publications
 
 
 
Gill, J., Johnson, P. & Clark, M. (2010) Research Methods for Managers. (4th ed.) Sage
 
 
 
Melville, A. (2010) Taxation: Finance Act 2010. (16th ed.)FT/Prentice Hall
 
 
 
Williams, S. & Adam-Smith, D. (2010) Contemporary Employment Relations: a ctitical introduction. (2nd ed.) Oxford
 
 
 
Buchanan, D., & Huczynsky, A. (2010) Organisational Behaviour. (7th ed.) FT/Prentice Hall
 
 
 
Besanko, D., Dranove, D., Shanley, M. & Schaefer, S. (2010) Economics of Strategy. (5th ed.) Wiley
 
 
 
Rees, G. & French, R. (Eds) Leading, managing and developing people. (3rd ed.) CIPD
 
 
 
Harvard Business Review on Business Model innovation. (2010) Harvard Business Press
 
 
 
Croslin, D. (2010) innovate the future: a radical new approach to IT innovation. Prentice Hall
 
 
 
Stokes, D. & Wilson, N. (2010) Small Business management and entrepreneurship. South-Western Cengage Lerning
 
 
 
Wilson, F. (2010) Organisational behavior and work: a critical introduction. (3rd ed) Oxford
 
 
 
Czinkota, M. & Ronkainen, I. (2010) Principles of International marketing. (9th ed.) South-Western Cengage Learning
     
 
 Prather, C. (2010) Manager’s guide to fostering innovation and creativity in teams. McGraw Hill
     
 
Weele, A. (2010) Purchansing and Supply Chain Management. (5th ed.) South-Western Cengage Learning
     
     
 
Hofstede, G., Hofstede, G.I. & Minkov, M. (2010) Ciltures and Organizations: Software of the Mind. (3rd ed) McGraw Hill
     
 

Lundby, K. (ed) (2010) Going Global: practical applications and reccommendatuions for HR and OD Professionalsmin the Global Workplace. Jossey Bass - Wiley

Ch. 2: Blagoev, V. Culture: Values, Beliefs, Perceptions, Norms and Behaviours, pp22-46

     
 
McDaniel, C. & Gates, R. (2010) Marketing Research. (8th ed.) John Wiley & Sons
     
 
    Mondy, R. (2010) Human Resource Management. (11th ed.) Prentice Hall
 
 
 
Adelman, P. & Marks, A. (2010) Entrepreneurial Finance. Prentice Hall
 
 
 
Wicks, A., Freeman, R., Werhane, P. & Martin, K. (2010) Business Ethics: a Managerial Approach. Prentice Hall
 
 
 
Miletsky, J. (2010) Principles of Internet Marketing. Course Technology, Cengage Learning
 
 
 
Fabozzi, F., Modigliani, F. & Jones, F. (2010) Foundations of Financial Markets and Institutions. 4th ed. Pearson
     
 
Mohr, J., Sengupta, S. & Slater, S. (2010) Marketing of High-technology Products and Innovations. 3rd ed. Pearson
 
 
 
Kotler, P. & Armstrong, G. (2010) Principles of Marketing. 13 ed. Pearson
 
 
 
Laudon,K. & Laudon, J. (2010) Management Information System. 11 ed. Pearson

 

 

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